From a small idea between two friends.

SnusCore was born from ambition, curiosity, and a vision to change the nicotine market in Latvia and beyond.

Back in 2020, nicotine pouches were still almost unknown in Latvia. While the product category had already become highly popular in Sweden and other Scandinavian countries, the Baltic market had barely discovered this modern alternative. Two ambitious friends from Latvia saw the potential after travelling to Sweden, where nicotine pouches were already part of everyday culture. Inspired by the Scandinavian approach and convinced that people deserved access to less harmful smoke-free alternatives, they decided to take action.

That vision became WhiteChew — an e-commerce store created during the challenging times of the COVID-19 pandemic. While the world was shutting down, WhiteChew focused on building a modern online shopping experience that could overcome physical retail barriers and introduce Latvian consumers to an entirely new category of products. At the time, the market was small, education about nicotine pouches was limited, and the future was uncertain — but the belief in the idea was strong.

Through determination, strategic marketing, and support from investors, WhiteChew quickly grew into one of Latvia's leading specialised nicotine-pouch e-commerce stores. What started as a small project between two founders soon evolved into something much bigger.

The first store in Riga.

In 2021, the company opened its first physical store in the heart of Riga — a location that rapidly became a recognisable hotspot and meeting place for the community. The success of the first store led to rapid expansion across Latvia, eventually growing into a retail chain with more than 10 physical stores and franchise locations. At the same time, the founders realised their ambitions extended far beyond the Latvian market.

That same year, WhiteChew was officially rebranded into SnusCore — a name that reflected a broader international vision. The goal was no longer simply to serve Latvia, but to create a strong global nicotine-pouch platform built around Scandinavian standards, premium customer experience, and modern e-commerce innovation.

Growing across Scandinavia.

The momentum was incredible. While WhiteChew became the leading specialised nicotine-pouch retail chain in Latvia, SnusCore began expanding successfully throughout Scandinavia, the Baltics, and Finland. It was an exciting and rewarding experience to see how quickly the company could grow while helping introduce people to smoke-free alternatives inspired by Scandinavian lifestyle and culture.

Over the years, SnusCore has participated in numerous festivals, events, and community projects, continuously focusing on bringing value, innovation, and education to consumers. The company also proudly partnered with globally recognised brands such as VELO, strengthening its position within the industry and helping expand awareness of nicotine-pouch alternatives across new audiences.

A turning point.

However, the industry faced major changes when the Latvian parliament introduced strict flavour bans and nicotine-strength limitations effective from January 1st, 2025. Instead of slowing down, this moment became a turning point for the company. SnusCore shifted its primary focus toward international growth and global e-commerce expansion.

Today, SnusCore delivers products across the world, bringing together a growing international community of customers who value quality, service, speed, and reliability. Our mission remains the same as it was on day one: to provide the best possible customer experience while offering modern smoke-free alternatives inspired by Scandinavian standards.

What began as a small idea between two friends has evolved into an international platform driven by passion, innovation, and commitment to the community we serve.

The journey is only getting started. — The SnusCore Founders

We are incredibly grateful for every customer who has been part of this journey. Your trust, loyalty, and support continue to motivate us every single day. Thank you for being part of SnusCore.