The story behind SnusCore

About us

From a local idea in Latvia to an international platform for nicotine pouches and modern pouch products.

SnusCore was built with a simple idea: make discovering, choosing and ordering pouch products easier. What started in Latvia has grown into an international e-commerce business serving customers across multiple markets.

The first WhiteChew store, opened in central Riga in 2021.

It started in Latvia.

In 2020, nicotine pouches were still a relatively new category in Latvia. The market was small, product awareness was limited, and most of the category was still closely associated with Scandinavia.

We saw an opportunity to build something different — a modern shopping experience with a wider selection, better service and a strong focus on the customer.

That first business was called WhiteChew. In 2021, the company opened its first physical store in Riga and continued to expand its retail presence.

From WhiteChew to SnusCore.

As the business grew, so did the ambition behind it. The company evolved from a Latvian retail concept into an international e-commerce platform, and WhiteChew became SnusCore.

Today, SnusCore brings together retail, international logistics, wholesale and fulfillment — all built around the same goal: making the pouch category easier to access for adult customers and businesses.

More than an online store.

SnusCore is an international platform built around pouch products, e-commerce and logistics. We work with established brands, operate our own product portfolio and continuously expand our selection across different markets.

Behind every order is a full operation — from inventory and order processing to packing, international shipping and customer support.

Why people choose SnusCore.

Fast when it matters.

We know that waiting for an online order isn't the exciting part. That's why we focus on efficient fulfillment and reliable international delivery.

Delivery times and available destinations vary by country. Please check our shipping information before ordering.

Built for customers. And businesses.

SnusCore has grown beyond retail. We also work with retailers, brands and online businesses looking for wholesale products, fulfillment and logistics support.

From Latvia to the world.

What started as a local business has developed into an international operation. Today, SnusCore connects customers, brands and business partners across different markets, while continuing to grow and improve the experience behind every order.

As regulations differ from country to country, product availability and shipping options can vary. We encourage customers to check the rules that apply to their destination before placing an order.