If you’ve ever tried two nicotine pouches with the same strength on the label but felt a very different kick, you’re not imagining it. Some nicotine pouches simply hit harder, even when the numbers look similar. So why does this happen?
In this post, we’ll break down the main reasons - from brand formulas to flavours, moisture levels, and why it’s important to check mg per pouch, not just mg per gram.
Nicotine Strength: mg/pouch matters more than mg/g
One of the biggest reasons a pouch hits differently is how the strength is listed.
Many brands show mg/g (milligrams per gram) on the can instead of mg per pouch, which can be confusing. What actually matters for the kick is mg per pouch, because that is the amount of nicotine you actually consume.
Example: Killa Strong
Killa’s strong versions are labeled 16 mg/g, which doesn’t sound extremely strong.
But the pouches are 0.8 g, which means:
16 mg/g × 0.8 g = 12.8 mg per pouch
That’s a strong pouch, even if the mg/g number looks modest.
Tip:
Always check mg per pouch to understand the real strength.
Brand Formulas Make a Huge Difference
Not all nicotine is absorbed the same way. Some brands use unique formulas that make their pouches feel stronger, even if the mg is lower.
This depends on:
- pH level of the pouch
- Nicotine type (free base vs salt)
- Moisture level
- Flavour additives
- Portion material
Brands like Killa, Iceberg, Cuba, and Siberia are known for formulas that deliver a faster, more intense hit.
Moisture Level Affects Absorption
A moist pouch releases nicotine faster, while dry pouch releases it more slowly. Even if two pouches have the same mg/pouch, the moist one will hit harder and faster.
Mint & Menthol Flavours Feel Stronger
Mint, menthol, and ice flavours naturally create a cooling and tingling sensation.
This can make a pouch feel stronger, even if the nicotine level is the same.
Some brands use extra-strong menthol to intensify this effect.
- Ice flavours feel sharper
- Fruit flavours feel smoother
- Chili or spicy flavours can feel intense without more nicotine
So a 10 mg mint pouch may feel stronger than a 12 mg fruity pouch.
Your Nicotine Tolerance
Of course, your own experience matters too. If you use nicotine often, your tolerance will grow, and you’ll need stronger pouches for the same effect. If you’re new, even mild pouches can feel intense.
