October 03, 2025

Nicotine Pouches and Snus in Switzerland: What You Need To Know

Snus and nicotine pouches are fully legal in Switzerland, with both products regulated under the Tobacco Products Act (TobPA) since October 2024. Sales are 18+ and subject to health warnings, product reporting, and strict advertising rules. While snus was legalized following a 2019 Supreme Court ruling, nicotine pouches were explicitly brought under the new framework as “oral use” products. Private possession and use are allowed, but travellers must respect customs limits and VAT thresholds. Availability in shops can vary across cities like Zurich, Geneva, Basel, Lausanne, Bern, Lugano, Lucerne, and St. Gallen, making online retailers such as Snus Core the most convenient way to access a wider range of flavours, strengths, and formats. Customers ordering online should always check the latest regulations and be aware of any customs or VAT fees that may apply.

Nicotine Pouches and Snus in Switzerland: What You Need To Know

It is no secret that both nicotine pouches and snus are popular alternatives to traditional tobacco and nicotine products around the world. We have already explored their legal status, availability, and key facts in many countries - and now it is time to take a closer look at Switzerland. Whether you are planning to visit Switzerland or live there, this guide will break down everything you need to know about nicotine pouches and snus.

Is Snus Legal in Switzerland?

Yes. Switzerland is not an EU member, so the EU-wide snus sales ban doesn’t apply. A 2019 Swiss Federal Supreme Court ruling cleared the way for legal sales nationwide, and since 1 Oct 2024 snus has been regulated under the Tobacco Products Act (TobPA). This means sales are 18+, with rules on health warnings, reporting, and advertising restrictions. Private possession and use are legal; when bringing snus into the country, standard customs/value limits apply for personal imports.

Are Nicotine Pouches Legal in Switzerland?

Yes. Tobacco-free nicotine pouches are legal to sell and purchase in Switzerland and, since 1 Oct 2024, fall under the Tobacco Products Act (TobPA) as “oral use” nicotine products. Sales are 18+ nationwide, with requirements for health warnings, product reporting, and restricted advertising/sponsorships. Private possession and use are legal. If you’re bringing pouches into Switzerland, normal traveller duty-free/value limits apply, declare anything above the allowance. Note that baseline rules are national, but enforcement details can vary by canton.

Where To Get Nicotine Pouches?

Nicotine pouches are legal in Switzerland, but in-store selection can vary a lot by city—what you’ll find in Zurich, Geneva, Basel, Lausanne, Bern, Lugano, Lucerne, or St. Gallen can differ shop-to-shop. If you’re after specific flavours, strengths, or formats (mini/slim/regular), the simplest way to get exactly what you want is to order from a trusted online retailer like Snus Core - you’ll get a wider catalogue, clear strength filters, and convenient home delivery.

Before you order online, double-check current regulations and confirm whether customs/VAT or other fees could apply to your delivery (especially for international shipments)

Updated: October 03, 2025