Written by the SnusCore Editorial Team   |   Reviewed for accuracy April 2026

The SnusCore team has been sourcing, reviewing, and writing about nicotine pouches since 2019. Our editorial content is based on hands-on product knowledge, direct communication with brand manufacturers, and ongoing research into nicotine product regulations across the EU, UK, and Canada

Nicotine Pouches Canada

Looking for nicotine pouches in Canada? SnusCore offers a carefully selected range of tobacco-free nicotine pouches for Canadian customers, with popular flavours including mint, berry, citrus and fruit. Whether you are searching for nicotine pouches online in Canada, tobacco-free alternatives to traditional snus, or simply want to compare leading brands and flavours, this guide covers everything you need to know — from how nicotine pouches work and how to use them to choosing the right product and understanding nicotine pouch regulations in Canada.

1. What Are Nicotine Pouches?

Nicotine pouches are small, pre-portioned sachets — typically slim or mini in format — that are placed under the upper lip and release nicotine through the oral mucosa. They contain no tobacco leaf, produce no smoke, and leave no smell on the breath or clothes. The nicotine is derived either from tobacco plants or synthesised to pharmaceutical grade, but the tobacco plant material itself is entirely absent from the pouch. This is what makes them fundamentally different from traditional snus, chewing tobacco, or any other smokeless tobacco product.

The basic mechanism is simple: place the pouch under your upper lip, allow it to sit against the gum lining for 20-40 minutes, and the nicotine is absorbed directly into the bloodstream through the mucous membrane. There is no chewing, no spitting, and no smoke. The experience is clean, controlled, and entirely contained within the user — which is precisely why nicotine pouches, snus alternatives, have grown from a niche product to a mainstream consumer category within less than a decade.

Nicotine pouches vs traditional snus — what is the difference?

Traditional snus is a moist tobacco product originating in Sweden that is placed under the lip in the same way as a nicotine pouch. The key difference is the absence of tobacco. Snus contains tobacco leaf; nicotine pouches without tobacco contain no plant material at all. This distinction matters for several reasons: nicotine pouches produce no tobacco-specific nitrosamines (the primary carcinogenic compounds in tobacco), they leave no dark staining on teeth, and they are subject to different regulations depending on the market. For users transitioning away from traditional tobacco products, nicotine pouches offer the same nicotine delivery mechanism in a substantially cleaner format.

What is snus?

Snus is a moist, smokeless tobacco product that originated in Sweden, traditionally placed under the upper lip in the same way as a nicotine pouch. Unlike cigarettes, snus is not smoked or burned — it's a discreet, spit-free product designed for oral use. However, snus does contain tobacco leaf, which is the key distinction from tobacco-free nicotine pouches. In Canada, snus and nicotine pouches fall under different regulatory frameworks, and availability varies by product and province. SnusCore's Canadian catalogue consists entirely of tobacco-free nicotine pouches — a modern, smoke-free evolution of the format that snus made popular.

Is snus legal in Canada?

Snus and nicotine pouches are regulated differently in Canada. Tobacco-containing snus falls under Canadian tobacco control laws, while tobacco-free nicotine pouches are regulated separately, generally as nicotine replacement therapy products. Regulations can vary by province and territory. SnusCore's Canadian catalogue consists of tobacco-free nicotine pouches rather than traditional tobacco snus — always check current provincial and federal requirements if you are specifically researching snus regulations in Canada.

Are nicotine pouches the same as NRT (nicotine replacement therapy)?

No. Nicotine replacement therapy products — patches, gums, lozenges — are licensed medicines regulated under pharmaceutical frameworks and marketed for smoking cessation. Nicotine pouches are consumer products sold as alternatives to traditional tobacco, not as cessation tools. They are not currently authorised for cessation claims and should not be treated as such. Users who are trying to quit nicotine entirely should consult a healthcare professional rather than relying on nicotine pouches as a cessation method.

Why Canadians buy nicotine pouches online

Buying nicotine pouches online in Canada makes it easier to compare brands, flavours and pouch formats in one place. SnusCore brings together a selected range of tobacco-free nicotine pouches for Canadian customers, including popular mint, berry, citrus and fruit flavours. Shopping online also makes it simple to discover new nicotine pouch brands, compare available products and find the option that best suits your preferences.

2. How to Use Nicotine Pouches: Step-by-Step Guide

Using a nicotine pouch is one of the most straightforward nicotine delivery methods available. There are no devices, no preparation, and no technique to master. The guide below covers correct usage from first placement through responsible disposal.

Step-by-step guide

1. Open the can and remove one pouch. Each can contains between 14 and 30 pouches depending on the brand and format. Take a single pouch — do not use more than one at a time.

2. Place the pouch flat under your upper lip. Tuck it between your upper gum and the inside of your lip, either on the left or right side. The pouch should sit flat and comfortable — not bunched or folded.

3. Allow the pouch to settle for 1–2 minutes. You will typically notice a mild tingling or warmth as the nicotine begins to release. This is normal and indicates the pouch is working. With mint or menthol flavours, you may notice a stronger cooling sensation.

4. Leave the pouch in place for 20–40 minutes. Do not chew or suck the pouch — the release is optimised for passive absorption. Moving or chewing the pouch can cause excess nicotine to release too quickly, increasing the risk of nausea in lower-tolerance users.

5. Remove and dispose of responsibly. When finished, remove the pouch and dispose of it in a bin. Most cans include a small compartment — typically under or inside the lid — for storing used pouches until a bin is available.

What to expect — tingling sensation, flavour release, and duration

The tingling or mild burning sensation you feel when first placing a pouch is a normal physiological response — it indicates that nicotine is being absorbed through the gum lining. The intensity varies by brand, format, and strength: moist pouches tend to produce a faster, more pronounced onset; dry pouches release more gradually. Mint and menthol profiles create a cooling sensation alongside the nicotine onset that many users find intensifies the perceived strength of the pouch — a 6 mg mint pouch often feels noticeably stronger than a 6 mg fruit pouch, even though the nicotine content is identical.

Flavour is most intense in the first 5–15 minutes and mellows gradually as the pouch settles. Nicotine delivery continues throughout the full 20–40 minute duration. For Extra Strong products (13 mg and above), the onset is typically more immediate and the effect more sustained — users new to high-strength products should start with a shorter duration until they have assessed their response.

Dosage recommendations and safety tips

Start with the lowest strength that satisfies your craving. It is always easier to move up in strength than to deal with the unpleasant effects of too much nicotine — dizziness, nausea, or hiccups. These symptoms indicate you have taken more nicotine than your tolerance supports.

• Use one pouch at a time — never stack multiple pouches simultaneously.

• Allow at least 30–60 minutes between pouches to avoid nicotine accumulation.

• Keep away from children and pets — even a used pouch contains residual nicotine.

• Do not swallow the pouch or its contents. Swallowing a pouch is unlikely to cause serious harm in adults but can cause nausea and stomach discomfort.

• Rotate placement between sessions — extended use in the same gum position can cause localised irritation.

• Store cans away from heat and direct sunlight to preserve freshness and flavour.

3. Popular Nicotine Pouch Brands at SnusCore

SnusCore stocks 499 products across 36 brands — one of the most comprehensive nicotine pouch assortments available online, and significantly broader than the selection carried by specialist competitors such as snusdirect.com and snussie.com. Below is a guide to some of the most popular and well-regarded brands in the catalogue, with the key characteristics that distinguish each one. Availability varies by market — Canadian customers should browse the Canada collection to see products currently offered for that market.

ZYN — the global category standard

ZYN is the world's best-selling nicotine pouch brand and the product that, more than any other, brought the category to mainstream awareness. Produced by Swedish Match (now part of Philip Morris International), ZYN pouches are slim, dry, and available in multiple strengths from 3 mg to 6 mg in Europe. The flavour range is deliberately focused — Cool Mint, Citrus, Spearmint — and the brand positions itself as a clean, accessible, well-trusted option for users at every experience level. ZYN is typically the first brand recommended to anyone exploring nicotine pouches for the first time.

Velo — broad strength and flavour variety

Velo (from British American Tobacco) is one of the largest nicotine pouch brands in Europe by sales volume. With a wide range from 4 mg through to 17 mg per pouch and flavours including Peppermint, Orange Spark, and Purple Grape, Velo combines mainstream appeal with genuine range. The slim format is comfortable, the moisture level is well-calibrated, and the brand's wide distribution makes it one of the most recognisable names in the SnusCore catalogue.

Killa — the largest range in the catalogue

With 36 products spanning 16 flavour categories, Killa nicotine pouches carry the most extensive selection of any brand at SnusCore. Available in Light (4 mg via the Niclab series, 30 pouches per can) and Extra Strong (13 mg), Killa is produced by NGP Empire using plant-based ingredients and a proprietary recipe. The Energy Drink Extra Strong is the brand's flagship product and one of the most distinctive pouches in the entire catalogue.

Klint — Stockholm luxury with 24 pouches per can

Produced by Habit Factory in Stockholm, Klint pouches are defined by premium packaging, 24 pouches per can (above the standard 20), and a flavour range — Lavender, Rose, Honeymelon, Cola Lime, Passionfruit — that is more reminiscent of a cocktail menu than a standard nicotine product. Available across nine strength levels from Light #1 (4 mg) to X-Strong (#5, up to 17 mg).

Loop — InstantRush technology and spicy-fruit innovation

Another Snus Factory's Loop nicotine pouches are best known for two things: their proprietary InstantRush technology for faster nicotine onset, and their bold spicy-fruit combinations — Jalapeño Lime, Red Chili Melon, Habanero Mint — that no other brand in the category has successfully replicated. Four strength tiers from 6.3 mg to 16 mg. Eco-friendly cans made from 50%+ plant-based materials.

Lundgrens — Swedish nature in every flavour

Every product in the Lundgrens range is named after a Swedish natural landscape: Rimfrost (hoarfrost), Äng (meadow), Mörk (dark), Dunge (thicket), Fjällskog (mountain forest). The brand uses micro-perforated pouches for faster flavour diffusion, a full-sized 0.8g format for greater flavour depth, and a flexible lid that holds up to 20 used pouches. Available in Medium (8 mg) and Strong (10 mg).

ON! — the ultra-mini dry format

Produced by Helix Innovations (Altria Group), ON! pouches are the most discreet product in the SnusCore catalogue — 30% smaller than standard slim pouches, with a dry composition, a rectangular can, and a built-in waste compartment. Available in 3 mg, 6 mg, and 9 mg across Mint, Wintergreen, Citrus, Coffee, Berry, Cinnamon, and Grapefruit Spritz. ON! Plus adds NICOSILK™ mesh for a softer feel at 6 mg and 9 mg.

How to choose the right brand for you

The right brand depends on four factors: format preference (mini dry, slim moist, or full-sized), strength requirement, flavour direction, and price sensitivity. Users new to nicotine pouches are best served by established brands with broad ranges — ZYN, Velo, or ON! — where the lower strength options are well-calibrated and the flavour selection covers familiar territory. Users who already know their tolerance and want to explore should look at Killa (widest flavour range), Loop (most innovative flavour combinations), Klint (most premium positioning), or Lundgrens (most distinctive brand identity). Use SnusCore's brand and strength filters to narrow down the catalogue to exactly the products that match your profile.

Brand Quick-Reference Table

Top brands at SnusCore compared: 

4. Nicotine Strength Guide: From Light to Extra Strong

Choosing the right nicotine strength is the single most important decision when buying nicotine pouches online. Too low and the pouch will not satisfy your craving; too high and the experience will be unpleasant. The guide below explains each tier in detail, with the mg/pouch ranges you will encounter across the SnusCore catalogue. Note that the tiers available differ by market — see the Nicotine Pouches in Canada section below for the strengths applicable to Canadian customers.

Understanding mg/pouch ratings

All products at SnusCore list nicotine content as mg per pouch — the actual amount of nicotine in a single sachet. This is the most meaningful number for comparing products. Some brands also list mg/g (milligrams per gram of pouch filling), which can be confusing because the same mg/g value produces different mg/pouch figures depending on how heavy the pouch is. Always use mg/pouch as your reference point. At SnusCore, the mg/pouch value is clearly listed on every product page and in the filter sidebar.

Light — 1.5 to 4 mg per pouch

The Light tier is the recommended starting point for anyone who is completely new to nicotine pouches, transitioning from a low-nicotine vaping product, or trying to reduce their overall nicotine intake. At 1.5–4 mg per pouch, the effect is gentle and controlled — a subtle lift without any overwhelming sensation. Popular brands in this tier include ZYN (3 mg), ON! (3 mg), Helwit Light (2–4.5 mg), Killa Niclab (4 mg, 30 pouches per can), and Nois Cool Strong Light (4 mg). Light pouches are also the best option for users who want to use nicotine pouches during situations where they want minimal distraction — meetings, exercise, or social settings where they want the flavour experience without a pronounced nicotine effect.

Regular / Medium — 6 to 8 mg per pouch

The Regular and Medium tier is where most daily users settle. At 6–8 mg per pouch, the nicotine delivery is satisfying and sustained — enough to manage regular cravings for most users with established tolerance, without the intensity of the Strong or Extra Strong tiers. This is the most populated tier in the SnusCore catalogue and the best starting point for smokers transitioning from cigarettes, who typically find Light products insufficiently satisfying but Strong products initially too intense. Popular products at this level include ZYN (6 mg), Velo (7 mg), Helwit Medium (6–7.5 mg), Lundgrens Medium (8 mg), and Nois Regular (6 mg).

Strong — 10 to 13 mg per pouch

The Strong tier is designed for experienced users with an established nicotine tolerance who want a more immediate and pronounced effect from their pouch. At 10–13 mg per pouch, the onset is noticeably faster and the sustained effect across the pouch duration is more pronounced. This is the tier most associated with the brands that built their reputations on nicotine intensity — Killa Extra Strong (13 mg), Lundgrens Strong (10 mg), Loop Extra Strong (13 mg), and Kuma Extra Strong (14 mg). Users coming to this tier for the first time from the Regular tier should start with the lower end of the range (10–11 mg) and use shorter durations (20 minutes) until they have assessed their response.

Extra Strong — 14 mg and above

Extra Strong products are strictly for high-tolerance users with significant prior experience of nicotine pouches. Users searching for high nicotine pouches will find the widest selection at this tier — at SnusCore, the Extra Strong range extends from 14 mg up to 43 mg per pouch, covering everything from the upper end of the everyday user experience to products designed for former heavy smokers with very high established tolerances. Key products in this tier include Klint X-Strong (14–17 mg), Loop Hyper Strong (16 mg), Glick Hazard (25 mg), Iceberg Extra Strong (35 mg), and Cuba Black Line (43 mg). These products should never be used as a first introduction to nicotine pouches and should not be used by anyone who has not already developed a clear tolerance to the Strong tier.

Nicotine Strength Quick Reference

How to find your perfect strength

If you are switching from cigarettes, your daily nicotine consumption is a useful guide. A medium-strength cigarette delivers approximately 1–2 mg of absorbed nicotine. Regular smokers who smoke 10–20 cigarettes per day typically find the Regular/Medium tier (6–8 mg) most satisfying when first transitioning. Heavy smokers or those who chain-smoked often find they need the Strong tier (10–13 mg) to match their established consumption. Always start at the lower end of your estimated range and adjust upward after a week if the product is not satisfying cravings — it is considerably more comfortable to increase strength gradually than to start too high. Canadian customers should note that non-prescription nicotine buccal pouches in Canada contain 4 mg or less per pouch.

5. Flavour Guide: Mint, Fruit, Coffee, and Beyond

With 55 flavour categories across the SnusCore catalogue — from classic Mint and Menthol to Dragon Fruit, Guava, Rhubarb, and Chili/Mango — the variety available is genuinely remarkable. The guide below organises the flavour landscape into four broad categories and helps you navigate toward the profiles most likely to suit your taste.

Mint and menthol flavours — the most popular category

Mint is by far the most popular flavour category in the nicotine pouch market, accounting for the majority of sales across every brand and price point. The appeal is clear: mint pairs naturally with the nicotine delivery mechanism, enhancing the perception of freshness and creating a cooling sensation that makes the onset of the pouch feel more immediate and more refreshing. At SnusCore, mint and menthol flavours span the full strength spectrum — from ZYN Cool Mint at 3 mg for beginners through to Garant Ice Cool at 22 mg and Velo Freezing Peppermint Max at 17 mg for high-tolerance users. Key distinctions within the mint category: spearmint profiles are sweeter and more herbal; peppermint is cleaner and sharper; menthol is the most intense cooling character; wintergreen is sweeter still with a slightly medicinal edge. Lundgrens Rimfrost (mint/eucalyptus) and Loop Habanero Mint (mint with habanero heat) demonstrate how far the mint category can stretch when approached creatively.

Fruit flavours — juicy, bold, and diverse

Fruit pouches have grown rapidly into the second-largest flavour category, driven by users who find pure mint profiles too one-dimensional or who want a different experience for different times of day. The SnusCore fruit catalogue spans Strawberry, Watermelon, Mango, Grape, Blueberry, Raspberry, Peach, Kiwi, Pineapple, Blackcurrant, Dragon Fruit, Passionfruit, Guava, and many more. Quality varies considerably across brands — the best fruit profiles (Killa Strawberry Lychee, Lundgrens Äng meadow berry, Klint Honeymelon) taste genuinely faithful to the named fruit; lower-quality versions lean synthetic. Key recommendation: if you are exploring fruit flavours, start with the profile closest to something you already enjoy drinking or eating. Killa's 16 flavour categories are the best single-brand destination for fruit exploration in the SnusCore catalogue.

Coffee and warm flavours — for a completely different experience

Coffee nicotine pouches remain a niche but growing category, appealing to users who want a warm, grounded profile rather than something fresh or sweet. Killa Coffee Extra Strong, Helwit Mocha (4.5 mg and 7.5 mg), and Loop Creamy Cappuccino Strong are among the most well-reviewed options. Coffee pouches work particularly well in professional settings — the aroma is neutral (the pouch produces no smell), but the subjective experience of a warm coffee-flavoured nicotine release complements morning or post-lunch routines in a way that mint profiles do not. Cinnamon (available in ON!) and Vanilla (Helwit) are related warm-flavour options for users who find coffee profiles too intense.

Unique and innovative flavours — exploring the full range

This is where the SnusCore catalogue diverges most dramatically from anything available in physical retail. Loop's Jalapeño Lime, Red Chili Melon, and Hot Mango profiles genuinely do not exist anywhere outside the specialist online pouch market — a spicy-fruit combination that has converted thousands of users who thought they had explored everything the category offered. Klint's Lavender, Rose, and Violet options bring a floral sophistication that places them in a different category from any other pouch brand. Iceberg Dragonfire (herb-based with chili heat at 35 mg) sits in a league of its own for intensity. Lundgrens Månskära (liquorice) and Helwit Violet (floral) demonstrate that the category is producing genuinely original flavour development rather than simply iterating on familiar profiles.

How to choose your flavour profile

The most reliable approach is to start in familiar territory — if you already enjoy mint, start with a mint pouch. If you prefer fruit drinks, start with a fruit profile. From there, use the filter system at SnusCore to explore adjacent categories. The three flavour questions worth asking: Do you want the nicotine experience to feel fresh and cooling (mint/menthol), sweet and fruity (fruit), warm and comforting (coffee/cinnamon), or something genuinely new and stimulating (bold/spicy)? The depth of the SnusCore assortment means that whatever your answer, you will find multiple options to explore.

6. Why Choose Nicotine Pouches? The Real Benefits

The growth of the nicotine pouch category is not driven by marketing — it is driven by users who have found a product that genuinely fits their lives in ways that cigarettes, vaping, and traditional snus do not. The benefits below reflect what regular pouch users consistently report as their reasons for choosing and staying with this format.

Tobacco-free — a fundamentally cleaner product

Pure nicotine pouches contain no tobacco leaf and none of the combustion products associated with smoking. Nicotine is addictive and not without risk, but the absence of tobacco-specific nitrosamines, carbon monoxide, tar, and the hundreds of other compounds produced by combustion represents a substantial reduction in the harm profile of nicotine consumption. Nicotine pouches without tobacco are not risk-free, but they are a significantly different product from cigarettes at the ingredient level.

Smoke-free, odourless, and entirely discreet

No fire. No vapour. No smell. No staining. These are the practical benefits that convert most users — the ability to consume nicotine in any setting without producing any external output that affects the people around them or the environment they are in. Office, public transport, gym, cinema, restaurants, aeroplanes — nicotine pouches work in every context that smoking or vaping cannot. The experience is entirely self-contained.

A diverse range to suit every preference

Across the SnusCore catalogue you will find a broad assortment of brands, flavour categories, and pouch formats. Whether you are looking for a well-priced everyday option, a premium brand with a more refined flavour, or the lightest product for a gentle introduction, the assortment covers a wide spectrum. Product availability, nicotine strengths and shipping options are market-specific — Canadian customers should select the Canada market to view the range available for delivery to Canada.

The preferred alternative to cigarettes for a growing population

According to independent research on the nicotine pouch market, total monthly nicotine pouch sales in established markets increased by over 200% between 2023 and 2025. That growth reflects a genuine shift in how people approach nicotine consumption — a move away from combustion and toward cleaner, more controllable formats. Nicotine pouches are not a solution to addiction, but as an alternative to smoking, they represent one of the most significant harm-reduction options currently available to adult nicotine consumers.

Nicotine Pouches in Canada

Nicotine pouches in Canada are regulated differently from nicotine pouches sold in many European markets. Canadian rules distinguish nicotine buccal pouches based on their nicotine content and market authorization. SnusCore's Canadian market is therefore tailored separately from its wider international catalogue.

What nicotine pouch strength is available in Canada?

In Canada, nicotine buccal pouches containing 4 mg or less of nicotine per pouch can fall within the non-prescription framework, while products containing more than 4 mg per pouch are treated as prescription drugs. Product authorization requirements also apply, so nicotine content alone does not determine whether a specific product may be sold in Canada.

Buying nicotine pouches online in Canada

Canadian customers browsing SnusCore should use the Canada market to view products intended for that market. Availability may differ from our European catalogue because nicotine pouch regulations, permitted products and nicotine strengths vary between countries.

⚠  Responsible Use

All nicotine pouches contain nicotine, an addictive substance. These products are intended for adult nicotine consumers only. They are not suitable for people who are pregnant or breastfeeding, under the legal age in their province or territory, new to nicotine use, or living with cardiovascular conditions. If you have any health concerns, consult a healthcare professional before use. Nicotine pouch regulation varies significantly by country and, within Canada, by province and territory. In Canada, Health Canada regulates nicotine buccal pouches as nicotine replacement therapy products and pouches above 4 mg per dosage unit are prescription drugs. Always check applicable federal and provincial requirements before purchasing. SnusCore encourages responsible and informed use of all nicotine products.

Frequently Asked Questions About Nicotine Pouches in Canada

What are nicotine pouches?

Nicotine pouches are small, tobacco-free sachets placed between the gum and upper lip. They release nicotine through the lining of the mouth without tobacco leaf, smoke or vapour. They are sometimes searched for as a tobacco-free alternative to traditional snus.

What is the difference between nicotine pouches and snus?

Traditional snus contains tobacco leaf, while nicotine pouches are tobacco-free. Both are used orally under the lip, but their ingredients and regulatory treatment are different. If you are searching for snus in Canada, tobacco-free nicotine pouches are a separate product category.

Can I buy nicotine pouches online in Canada?

Nicotine pouches are regulated products in Canada. Canadian customers should purchase products that are authorized for the Canadian market and meet applicable federal and provincial requirements. SnusCore's Canada market displays the products available to Canadian customers.

Does SnusCore ship nicotine pouches to Canada?

Yes, SnusCore serves customers in Canada. Product availability is market-specific, so Canadian visitors should select Canada as their market to see the nicotine pouches currently available for delivery to Canada.

What nicotine pouch strengths are available in Canada?

Under current Canadian federal rules, nicotine buccal pouches containing more than 4 mg of nicotine per pouch are prescription drugs. Non-prescription nicotine pouches contain 4 mg or less per pouch and remain subject to Canadian product authorization requirements.

Are nicotine pouches legal in Canada?

Authorized nicotine pouches can be legally sold in Canada subject to applicable regulations. Health Canada regulates nicotine pouches as nicotine replacement therapy products, and products must meet Canadian authorization requirements before they are marketed.

Are nicotine pouches tobacco-free?

Yes. Nicotine pouches contain nicotine but no tobacco leaf. They are therefore different from traditional tobacco-containing snus and other smokeless tobacco products.

What nicotine pouch flavours are available in Canada?

Available flavours depend on the products currently offered for the Canadian market. SnusCore's Canada selection may include mint, berry, citrus, fruit and other flavour profiles from selected nicotine pouch brands.

Which nicotine pouch brands are available in Canada?

Brand availability can vary by market and over time. Browse the SnusCore Canada nicotine pouch collection to see the brands and products currently available to Canadian customers.

How do I use nicotine pouches?

Follow the directions provided with the specific authorized product. Nicotine pouches are generally placed between the gum and lip and used for the period stated on the product label. Do not swallow the pouch, and always follow the manufacturer's instructions.