Snus and Nicotine Pouches in Germany: What You Need to Know in 2025
Germany has a long-standing relationship with tobacco alternatives, but when it comes to products like traditional snus and nicotine pouches, things can get a little complicated. While the demand for smokeless nicotine products is on the rise, their legal status in Germany is restrictive—and often misunderstood. Here's a clear breakdown of the current situation, including how people are still getting access to their favorite nicotine pouches.
Is Snus Legal in Germany?
Traditional snus—moist tobacco placed under the lip—is banned for sale in most EU countries, including Germany. This regulation has been in place since the early 1990s due to health concerns surrounding tobacco use. The only exception is Sweden, which was granted a derogation when it joined the EU.
However, it's important to note that personal import of small quantities for personal use is still allowed. That said, snus is generally not available for purchase in German shops or supermarkets.
Are Nicotine Pouches Legal in Germany?
While traditional snus has long been banned under EU regulations, nicotine pouches (also known as tobacco-free snus or white snus) have recently come under stricter scrutiny. German authorities classify these products as unauthorized novel foods, making their sale prohibited nationwide. As of now, both traditional snus and nicotine pouches are illegal to sell in Germany. However, the legal landscape is evolving, and future regulatory changes may alter their status.
So How Do People in Germany Can Still Use Them?
Despite the ban on sales, many users in Germany still get their hands on nicotine pouches by purchasing them from online retailers based in other EU countries or beyond. This sits in a legal grey area: while personal imports for individual use are tolerated in many cases, it is not officially endorsed and could still be subject to customs controls.
That said, online stores like Snus Core continue to offer shipping to Germany, giving users access to a wide selection of brands, strengths, and flavors. These stores operate outside German jurisdiction, which makes it possible to legally purchase nicotine pouches for personal use—as long as the quantity and use remain within reason.
Why Are Nicotine Pouches Still Popular?
Even though they’re technically banned for sale in Germany, nicotine pouches continue to gain popularity because they offer:
- A tobacco-free, smokeless experience
- Various nicotine strengths for beginner to advanced users
- A discreet and modern alternative to smoking or vaping
- A variety of flavors, from mint and citrus to sweet and exotic blends
With rising awareness of harm reduction and smokeless alternatives, many German users see nicotine pouches as a cleaner, more flexible way to manage nicotine consumption—especially compared to smoking.
Popular Brands Available Online
Despite not being sold locally, German users still enjoy a wide range of nicotine pouch brands ordered online, including:
- Velo – One of the most established names, known for consistent quality and a wide flavor selection
- Iceberg – Popular for strong pouches and bold flavors
- Zeus – A fast-growing brand offering both low- and high-strength options, often with unique flavor combinations
- Glick – A stylish newcomer with both extreme and light series, and a growing fanbase in Germany
Final Thoughts
While nicotine pouches remain illegal to sell in Germany, the reality is that many consumers still access them through international online retailers. If you're in Germany and considering trying them, it's important to stay informed about the legal risks and make sure your purchases are for personal use only.
As the harm reduction conversation continues across the EU, including in Germany, the regulatory landscape may shift. Until then, online ordering remains the go-to method for German consumers looking to explore the world of snus and nicotine pouches.
