Nicotine Pouches and Snus in Italy: What You Need to Know in 2025

If you're traveling to Italy or residing there and curious about the availability of smokeless nicotine products, this guide will provide you with the latest information on nicotine pouches and snus in Italy.

Legal Status of Nicotine Pouches in Italy

In Italy, nicotine pouches that don’t contain tobacco are currently legal and regulated. These products are allowed for sale and personal use, as long as the buyer is 18 years or older. In 2022, new laws were introduced to define how these pouches should be classified and taxed, helping to establish a clearer framework for their sale.

Since the start of 2023, a specific tax applies to nicotine pouches—charged by the kilogram—which places them in a similar category to other nicotine products in terms of regulation. Importantly, while there were discussions about restricting online sales, no ban has been implemented, so you can still legally purchase nicotine pouches through websites that ship to Italy.

Overall, Italian law currently permits both the use and online purchase of nicotine pouches, making them accessible to adult consumers across the country.

Legal Status of Snus in Italy

When it comes to traditional snus—moist smokeless tobacco originally from Sweden—Italy follows European Union guidelines. That means the sale of tobacco-based snus is banned within Italy, except for limited personal import. You’re allowed to bring small amounts into the country for personal use, but buying it in Italian stores is not permitted.

Why Are Nicotine Pouches Gaining Popularity in Italy?

Even though they’re relatively new to the Italian market, nicotine pouches are becoming more popular thanks to their convenience and tobacco-free composition. Here’s why many are making the switch:

• Smoke-Free Use – Ideal for people who want nicotine without the smoke or smell of cigarettes.

• Discreet and Portable – Easy to use at work, while traveling, or in public spaces.

• No Tobacco – Appeals to health-conscious users who want to avoid the harmful effects of tobacco.

• Flavor Variety – Offers everything from icy mint to exotic fruits.

• Customizable Strengths – Available in different nicotine levels to suit beginner and experienced users.

Where to Buy Nicotine Pouches in Italy?

While some physical shops and tobacconists may stock nicotine pouches in Italy’s larger cities like Milan, Rome, or Bologna, the most reliable option remains online. European online retailers typically offer better flavor variety, strength options, and shipping speed.

Recommended Online Retailers:

• Snus Core – Known for a large catalog of brands like VELO, Iceberg, ZEUS, and GARANT.

• Other EU-based websites – As long as the site is within the EU, shipping to Italy is legal and usually quick.

Just make sure you’re ordering from reputable sellers, and that you're aware of any updates in local customs or import rules (though issues are rare within the EU).

Popular Nicotine Pouch Brands in Italy

Looking to try something new or stick with what’s trusted? These are some of the most widely used brands among Italian pouch users:

• VELO – A Swedish-born leader in the market offering clean flavors and several strength levels.

• Iceberg – Known for their intense minty varieties and strong nicotine hits.

• ZEUS – A brand for serious users, offering powerful kicks and frequent new flavor drops.

• GARANT (formerly Grant) – Offers 27 pouches per can and is loved for its strong, long-lasting options.

• NOIS – A stylish brand with fruitier flavors and beginner-friendly strengths.

The Future of Nicotine Pouches in Italy

While nicotine pouches are currently legal and accessible, Italian and EU regulations could change. Authorities continue to monitor the impact of new nicotine products on public health, and policy updates could arrive in the coming years.

For now, though, adult users in Italy can legally enjoy tobacco-free nicotine pouches—and online shopping remains the easiest and most reliable way to get them.